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Navigating the Advertising Job Search
Sarah Latz & Francesca Piancone
Wednesday, January 22nd | 6:30pm - 8:30pm ET
The junior advertising landscape can feel super daunting and lonely at times. Should you apply to every summer advertising internship out there, or wait for a full time junior role? How do you get your portfolio to stand out to recruiters? We have answers! Join the book180 community for a convo with top agency hiring managers on putting your best foot forward and landing that first gig.
The Copywriter's Journey
Sarah Latz & Francesca Piancone
Tuesday, February 11th | 6:30pm - 8:30pm ET
The beauty of copywriting is that it’s a skill that can be leveraged in so many different ways. Join us as we speak with industry professionals about how starting in copywriting got them to where they are now—with careers in entertainment advertising, traditional, in-house and PR agencies, and strategy. We’ll also take you through our copywriting curriculum and show you some super strong copywriting portfolios. If you’ve always loved writing and being creative, but weren’t sure which jobs would let you do that, this is the panel for you!
The Art Director's Journey
Sarah Latz & Francesca Piancone
Wednesday, February 12th | 6:30pm - 8:30pm ET
Have you always had an eye for design, colors, and aesthetics, but figured it’d have to remain a hobby alongside your “real” career? News flash! You might be looking for a little job called Art Direction. Join us as we speak with industry art and design leaders about how a start in art direction took the trajectory of their careers into traditional agencies, Fortune 500 firms, branding firms, and AI-focused shops. We’ll take you through our art direction curriculum, show you some stellar art direction portfolios, and talk about the possibilities of what your career could look like.
bookcamp: Campaign Creation
Taught by Conner Schrock, Senior Copywriter at BBH NY
Thursdays | February 13, 2025 - March 13, 2025 | 6:30pm - 8:30pm ET
Get a 5 week boost for your portfolio! This once-a-week online workshop will help you create smart, creative work for your book. Go from brief to big ideas, enhance your presentation skills, and leave with at least 1 portfolio-worthy creative campaign. This workshop is perfect for undergrad students, recent graduates, people considering pivoting their career into advertising, or anyone looking to add another campaign to their portfolio.
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bookcamp: MidJourney Production
Nico Marks, Freelance CD at Milieu Blue LA
Tuesdays | March 3, 2025 - April 1, 2025 | 6:30pm - 8:30pm ET
With AI as a tool, you can produce even the biggest ideas in your portfolio. In this online workshop, you'll spend 5 weeks learning how to create images on MidJourney, how to optimize your prompt writing, and you'll also get a peek into ethical usage of AI. This workshop is perfect for undergraduate + portfolio school students looking to elevate the design of their portfolios, or any graduate or career professional who'd like to learn more about the Midjourney platform. You can also use this class to produce a campaign you developed in our Campaign Creation Workshop.
