Bigger Agency Life in a Smaller City
There's tons of benefits to working in a lesser-known advertising market. Check out these great agencies.
When people think about advertising, they typically think about the big 3 markets: New York (Madison Avenue, obvi), LA, Chicago. But there are tons of hot, lesser-known agencies in other cities, and we’re here to tell you about a few of them!
The one major advantage to living in a smaller city like Austin, Richmond, Kansas City, Philly etc, is the lower cost of living. Big cities often come with higher living expenses, like rent, and transportation. And without a hugely significant salary difference. In this economy, anything helps.
Also, working outside of a big city market can provide a better work-life balance. New York and Chicago are often associated with long commutes and high-stress environments. A more relaxed pace of life can provide mental space and time for passion projects, hobbies that inspire you, and spending time with family and friends.
Working in a smaller market can actually offer you a closer-knit community. In smaller cities, even though the advertising network might be a bit smaller, people often know each other and there is a stronger sense of community. We’re HUGE fans of meaningful connections and having a strong support system.
Check out these amazing agencies—all of which are nationally-known names, with big-named clients.
VIA
Portland, ME
Notable work: Popsicle Product Innovation
Red Tettemer O'Connell + Partners
Philadelphia, PA
Notable work: The Savvy Man for Black Box Wine
MARTIN
Richmond, Virginia
Notable work: AXE Body Spray: The Mistaverse
GSD&M
Austin, TX
Notable work:
Popeye's: The Chicken Wars
DAVID
Miami, FL
Notable work: Burger King: The Moldy Whopper
Barkley
Kansas City, MO
Notable work: AMC + Coca-Cola: Flavor Maker
At any of these agencies, you’ll find huge opportunities for growth, and have an awesome resume and portfolio-building experience. Another great resource for creatives to check out is The Creative Ham. It lists almost all the marketing and advertising agencies in key cities world-wide.
At book180 portfolio school, we host free recruiter and agency panels to help young creatives get the lay of the land. Reach out to us at hello@book180.com if you're interested in learning more!
