Copywriting
An advertising copywriter is a professional who creates written content to promote products or services. Copywriters can work in advertising agencies, in-house for large brands, or even freelance for a lot of different companies. Our copywriting track is designed to help you build the portfolio of spec work needed to get hired as a copywriter, in just 180 days.
Is It For You?
Do you love short stories or poetry?
Do you spend time crafting the perfect Instagram caption? Do song lyrics or stand up comedian jokes often live rent-free in your head?
Do you love writing but haven’t found a job where you can use that skill creatively?
Look no further!
This program is for you!
Copywriters work to solve problems with words. They tell stories in commercials, on TikTok, in magazine print ads, and even on billboards—stories that will help the world gain a new perspective. A copywriter wrote the taglines “Just do it” and “A diamond is forever.” Junior copywriters make a starting salary of $50,000-$65,000, and the skills you gain as a copywriter give you the flexibility to work in a lot of different sectors of advertising, marketing, and beyond.
If this sounds like a career you'd love, we'd love to talk.
Our Network
We’re a 100% online school.
That means your portfolio will be crafted with a global perspective, with classes taught by instructors who work in agencies around the world. You’ll build a worldwide network of connections who can help you get a job upon graduation.
Check out our full list of instructors to see who you’ll be learning from.
Here are just a few of the agencies you’ll find copywriting book180 alumni:
Colle McVoy Minneapolis
Tombras Knoxville
Leo Burnett Chicago
Disney Orlando
Le Truc New York
Global Prairie Denver
Zeno Group New York
Dentsu Atlanta
160 over 90 St. Louis
Johannes Leonardo New York
Check out our full list of grads to see how far the book180 network reaches.
Our Curriculum
Our comprehensive curriculum is designed to help you build a complete portfolio in exactly 6 months. All of our copywriting classes are hosted live on Zoom in the evenings, and you’ll take a combination of fundamentals skills classes with solo homework, and concepting classes with team projects.
Classes are run by the industry's top creatives, so all students have the chance to be fully prepared to get hired after graduation.
Adobe Creative Cloud
A deep dive into the Adobe creative suite programs, with a focus in photoshop, indesign, and illustrator.
Headlines
Learn what makes a headline resonate with an audience and how to write for different mediums.
Insights & Culture
Get a foundation in strategy, including briefs, identifying new trends, and making sure your big ideas come from a strong audience insight.
Writing Fundamentals
Learn about all the different types of writing you’ll experience as a copywriter, including campaign taglines, manifestos, radio scripts, tv scripts, and idea write-ups.
The Pitch | Agency Partnership
Compete against other students on a real-agency brief. Some agencies we've partnered with include: Highdive Chicago, Edelman LA and DDB Chicago.
Web3 and AI
An overview of Crypto, Gaming, and how to produce your work via Midjourney.
Campaigns Class
Art directors and copywriters work in teams to solve creative briefs with 360 campaigns.
Electives
Electives help our students personalize your portfolio even more. We offer new and different electives every semester, but options for copywriters might include classes like Video Storytelling, Comedy Writing or Long Form Writing.
360 Period
After 20 weeks of classes, your tuition also includes our 2-week finishing period we call The 360 Period. During this time, you'll polish the best pieces for your portfolio, solidify your personal brand, and prepare for interviews. You'll also be paired with an industry mentor to help bridge the gap between school and agency life. Every semester ends with a Portfolio Launch Party, where we coordinate interviews for you with hiring managers around the country, and email your portfolio to thousands of our industry connections around the world.
Workshops
Not sure if the full 180-day program is for you? Fast-track your job search with our 5-week online advertising workshops designed to enhance your skills and portfolio. We also host free online seminars packed with valuable insights. Explore all our upcoming events here:
Contact Us
If you think you might be interested in a creative career in copywriting, we’d love to chat. We’d love to help you transition from college to your dream job, or support you in your journey in looking for a new career path.
We’re happy to answer any questions you might have, email you a recording of a class, or introduce you to some of our grads. Reach out anytime to hello@book180.com.
