Meets Thursdays for 5 Weeks from 7:30pm-9:30pm MST Class Dates: July 16th - August 13th

Packaging Design

Gina McKinna, Freelance Graphic Designer & Brand Consultant, Carslbad

Packaging Design explores how brands come to life on shelves, in hands, and in moments of purchase. This elective focuses on packaging as both a strategic branding tool and a storytelling surface. You’ll study what makes packaging iconic, functional, and shareable, and how small details can make a product feel premium, purposeful, and disruptive. By the end of the 5-week course, students will develop a fully-realized packaging concept, built to live in the real world and compete on shelf.